CHRISTINA AGUILERA NEWS

Nissan and Yahoo Music Team up

Nissan North America, Inc. and Yahoo Music announced its collaboration with the debut of "Nissan Live Sets on Yahoo! Music," creating the definitive online destination for live music. With its bi-monthly performances in front of a live studio audience on a sound stage created by Yahoo! Music, "Nissan Live Sets on Yahoo! Music" kicks-off November 15 with its inaugural performance by Grammy-award winning artist, Christina Aguilera, performing hits from her new album, "Back to Basics." Also, multi-platinum alternative rock group Incubus is also slated to perform songs from their upcoming album, "Light Grenades." "Nissan Live Sets on Yahoo! Music" significantly expands the scope of original music content available on the web and brings fans and artists together through fully-integrated online and offline channels.

"As the premier online destination for music fans, Yahoo! Music reaches and serves the needs of music fans by creating distinct platforms for talent," said Dave Goldberg, VP and GM of Yahoo! Music. "This innovative partnership with Nissan further enables Yahoo! Music to build an online community where artists can enhance user experience through live performances and interaction with fans."

"Nissan Live Sets on Yahoo! Music" will allow fans to interact with talent through the studio audience by integrating a live Q&A with the audience into the performance. "Nissan Live Sets on Yahoo! Music" also allow artists to have creative control of their music by encouraging talent to explore diverse projects such as B-side songs, covers of their favorite songs and duets.

Recordings of the live shows will be broadcast on Yahoo! Music at music.yahoo.com/nissanlivesets or can be found by searching for "Nissan Live Sets" on Yahoo!.

"The sponsorship of the 'Nissan Live Sets on Yahoo! Music' is an extension of our transformational marketing efforts designed to create a high level of engagement with our consumers by reaching them through non-traditional channels," said Jan Thompson, vice president of marketing, NNA. "Music is a big reason people are online. We were drawn to the interactive platform of this program, the A-list artists it expects to attract and the opportunity to engage our customers through music."